Logo and letterhead design for Master Farrier Vaughan Ellis of Pegasus Shoeing. The initial concept of Pegasus and Anvil was hand-drawn by Vaughan’s apprentice Mitchell Hulm. Throughout the collaborative design process we added the horse shoe for impact and the subtle detail of a shoe nail in place of the letter ‘i’. I also got to rework Vaughan’s letterhead to give his Invoices a crisp modern look. He has since used the logo on his website, team shirts, jackets and caps.
I loved seeing their new branded shirts and caps in this video feature from Racing Victoria! https://www.facebook.com/racingvictoria/videos/243648220067099/